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Lost in travelling - on tourism in 2030

Johann Heinrich Wilhelm Tischbein Goethe In The Roman Campagna Google Art Project


The Covid-19 pandemic, as well as climatic and energy constraints, have heavily impacted Europe’s tourism and culture industries, which account for 4% to 5% of Europe’s gross domestic product. Some European regions have been hit harder than others, as the tourism and travel sectors represent 9% of the gross domestic product in the south. Administrations and companies need to develop a new strategy to anticipate future imbalances and inspire new standards around the world, standards that involve less high-tech hardware, fewer carbon-intensive projects, less worldwide marketing, and a greater focus on the European middle class and its desire for eco-tourism...

More in "European View", a Martens Centre magazine, right here.